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Global Marketing - Svend Hollensen
SKU: 8780-11331224
$10.00
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Paperback - 714 pages. 4th edition. International examples of global marketing - hot topics such as: blue ocean strategy, celebrity branding, brand piracy & viral marketing. Case studies eg; Niookia, Philips, IKEA. Web links and online glossary of global marketing terminology.
Condition
Used: good
Books Types
Buisness & Investing, Non-Fiction, School Textbooks & Study Guides
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Other
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